BrandWorld — Iranian Online Magazine

From Kashan to Beverly Hills | The Story of “Anar Leather,” the Luxury Brand Signed by Mostafa Dargahi

In an exclusive interview with World of Brands, Mostafa Dargahi, the founder of Anar Leather, shared his inspiring journey from the historic alleys of Kashan to the world’s luxury markets—a path defined by the redefinition of luxury through awareness, and by the collective creativity of his family, which led to the creation of one of the most distinctive handcrafted leather brands in Iran.

The story of Anar Leather began about ten years ago, when Dargahi and his cousin launched a small machine-woven carpet factory in Kashan—a city long celebrated for its artistry and craftsmanship. It was during that time that he first encountered leather, sparking an idea that would eventually give birth to one of Iran’s most unique brands.

The name “Anar” (meaning pomegranate) was chosen deliberately—a fruit deeply rooted in Persian culture, symbolizing abundance, endurance, and hope. It also evoked childhood memories of the pomegranate tree in his grandfather’s garden in Kashan.

A New Beginning with Leather

After the carpet market fell into recession, the factory was forced to close—but Dargahi refused to stop there. He continued the brand independently, starting the production of handmade leather goods from his own home. The first line of leather tablet covers received enthusiastic feedback, marking the birth of a new creative direction that would eventually shape Anar Leather into a luxury name.

Family: The Team Behind the Brand

Family played a pivotal role in this journey.

Leila Dargahi, as the lead designer and master craftswoman, established the brand’s distinctive hand-stitching style.

Fatemeh Dargahi designed the brand’s visual and spiritual identity—from the logo and packaging to the cultural storytelling behind each product.

Mohammad Dargahi, with his management background and expertise in online sales, brought structure and organization to the growing business.

And their father served as a patient and steadfast source of support behind them all.

Together, this synergy of creativity and dedication transformed Anar Leather from a small home workshop into a full-fledged luxury brand.

Expanding into Global Markets

The brand’s international expansion began through social media. By establishing a company in Turkey and later in the United States, Anar Leather gained visibility in online luxury marketplaces and international retail platforms.

What sets the brand apart is its entirely handmade production, created without the use of industrial machines, and its deep attention to positive energy and conscious intention at every stage of creation—a philosophy that resonates profoundly with its global clientele.

Vision for the Future

Mostafa Dargahi sees a bright future ahead. His ambition is to elevate Anar Leather into the world’s leading luxury leather brand—a name that embodies authenticity, mindfulness, and a reimagined experience of luxury.

Through its dedication to heritage, artistry, and awareness, Anar Leather offers a fresh perspective on the fashion industry—one where craftsmanship meets consciousness, and every piece tells a meaningful story.